518 ADDRESSES AND STATE PAPERS

All of us were familiar with the "E" award for wartime production,
but as we moved toward peacetime consumption the practice was dis-
continued. In 1961, our late President, John F. Kennedy, reestablished
the award for industries making positive contributions to the causes
of international peace, progress and security. President Kennedy saw
that our nation was faced by cold war circumstances less dramatic but
just as dangerous as hot war conditions. In his inaugural address, he
framed this challenge: "Now the trumpet summons us again — not
as a call to bear arms, though arms we need — not as a call to battle,
though embattled we are — but a call to bear the burden of a long
twilight struggle, year in and year out... a struggle against the com-
mon enemies of man: tyranny, poverty, disease and war itself. "

The "E" Award places special recognition upon our national in-
dustries' role in this "long twilight struggle. " Peace and security for
Americans at home are directly linked to our foreign aid programs
abroad. Increased export trade has become essential to sustain our
international defense commitments, to improve our national balance
of payments. If our national economy is to be stabilized, our inter-
national security preserved, our foreign commitments honored, Amer-
ica's industries must expand foreign trade.

While our nation's industrial and managerial talent is renowned,
our high standard of living and high labor costs unquestionably re-
duce our competitive position in world markets. Thus, not only to
survive but to thrive in foreign trade, American industrial ingenuity
is pressed to build the better mousetrap — for this is the only sure
way to have the world beat a path to our door.

Baltimore Aircoil Company has done just that — and through its
highly successful design and manufacture of refrigeration, air condi-
tioning and process cooling equipment, has developed international
demand for its specialized products.

While we are here today in recognition of Baltimore Aircoil's
achievements in foreign trade, we cannot overlook its products' do-
mestic potential. Baltimore Aircoil's cooling equipment is designed
to save approximately 95 percent of the water usually required in
cooling processes. As water conservation is becoming an increasing
public concern, it becomes equally apparent that water saving prod-
ucts are public serving products. Therefore — at home as well as
abroad — the Baltimore Aircoil Company is solving pressing problems
and earning its "E" as a good citizen.

The Company's good citizenship, I understand, not only reflects
but is inspired by its founder and present chairman, Mr. Engalitcheff,