PARRIS N. GLENDENING, Governor

Ch. 471

(3) Tourism marketing strategies used by other states in Maryland's primary
market and their impact on Maryland's market share;

(4) Efforts by the Board to generate additional revenues for the Maryland
Tourism Development Board Fund; and

(5) Other short- and long-term strategies for tourism development that, if
adopted, could help improve Maryland's competitive position with its neighboring states.

SECTION 6. AND BE IT FURTHER ENACTED, That this Act shall take effect
July 1, 1994. [It shall remain effective for a period of 4 years and at the end of June 30,
1998, with no further action required by the General Assembly, this Act shall be
abrogated and of no further force and effect.]

Chapter 112 of the Acts of 1994

SECTION 2. AND BE IT FURTHER ENACTED, That the intent of this Act is to
generate a substantial increase in the State's effort towards tourism advertising and
promotion. Toward that end, the Office of Tourism Development shall spend in each [of
Fiscal Years 1996, 1997, and 1998] FISCAL YEAR on tourism marketing a portion of their
budget appropriation not less than the portion of their 1995 budget appropriation spent
on such purposes.

SECTION 5. AND BE IT FURTHER ENACTED, That on or before December 1
of [ 1995, 1996, and 1997] EACH YEAR, the Maryland Tourism Development Board,
together with the Secretary of [ Economic and Employment] BUSINESS AND ECONOMIC
Development, shall submit to the Legislative Policy Committee of the General Assembly
a report addressing the following:

(1) The specific use of the tourism advertising funds provided by this Act;

(2) Data quantifying the success of Maryland's increased tourism marketing

efforts;

(3) Tourism marketing strategies used by other states in Maryland's primary
market and their impact on Maryland's market share;

(4) Efforts by the Board to generate additional revenues for the Maryland
Tourism Development Board Fund; and

(5) Other short- and long-term strategies for tourism development that, if
adopted, could help improve Maryland's competitive position with its neighboring states.

SECTION 6. AND BE IT FURTHER ENACTED, That this Act shall take effect
July 1, 1994. [It shall remain effective for a period of 4 years and at the end of June 30,
1998, with no further action required by the General Assembly, this Act shall be
abrogated and of no further force and effect.]

SECTION 2. AND BE IT FURTHER ENACTED, That this Act shall take effect
October 1, 1997.

Approved May 8, 1997.

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