WILLIAM DONALD SCHAEFER, Governor Ch. 588

(1)  False, falsely disparaging, or misleading oral or
written statement, visual description, or other representation of
any kind which has the capacity, tendency, or effect of deceiving
or misleading consumers;

(2)  Representation that:

(i) Consumer goods, consumer realty, or
consumer services have a sponsorship, approval, accessory,
characteristic, ingredient, use, benefit, or quantity which they
do not have;

(ii) A merchant has a sponsorship, approval,
status, affiliation, or connection which he does not have;

(iii) Deteriorated, altered, reconditioned,
reclaimed, or secondhand consumer goods are original or new; or

(iv) Consumer goods, consumer realty, or
consumer services are of a particular standard, quality, grade,
style, or model which they are not;

(3)  Failure to state a material fact if the failure
deceives or tends to deceive;

(4)  Disparagement of the goods, realty, services, or
business of another by a false or misleading representation of a
material fact;

(5)  Advertisement or offer of consumer goods,
consumer realty, or consumer services:

(i) Without intent to sell, lease, or rent them
as advertised or offered; or

(ii). With intent not to supply reasonably
expected public demand, unless the advertisement or offer
discloses a limitation of quantity or other qualifying condition;

(6)  False or misleading representation of fact which
concerns:

(i) The reason for or the existence or amount
of a price reduction; or

(ii) A price in comparison to a price of a
competitor or to one's own price at a past or future time;

(7)  Knowingly false statement that a service,
replacement, or repair is needed;

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