5221
HOWARD COUNTY

be one (1) square foot for each lineal foot of lot
frontage or two hundred (200) square feet overall,
whichever is smaller. Each of a double—faced sign shall
be considered a separate sign for purpose of computing
the allowable area. If the center has frontage on more
than one public road, one such identification sign may be
allowed for each frontage. The height of such sign shall
not exceed twenty—six (26) feet from grade at the base of
the sign; provided, however, an increase in height may
not be allowed to exceed forty (40) feet from grade at
the base of the sign if it can be shown to the Board of
Appeals that excessive grade building interference,
bridge construction, and the like exist.

7.  Illumination

Illumination shall be in accordance with the
restrictions set forth in subsection 3.608.

8.  Commercial Directional Signs

Commercial Directional Signs may be permitted
by a variance by the Board of Appeals subject to a
finding by the Board that the Directional Sign or signs
are necessary for the public convenience and are
consistent with the intent and purposes of this Act.
Such signs shall be located only at road intersections
and shall be subject to the approval of the Director of
Public Works of Howard County, based on criteria that he
shall establish for the design and location of such
signs. All Directional Signs at a single intersection
shall be consolidated in a single frame or, if necessary,
in several such frames. The maximum allowable area of
any such consolidated sign shall be twelve (12) square
feet, and no more than four (4) such signs shall be
permitted for any single business. The content of such
signs shall be limited to the name of the business, the
principal product or services offered, and directional
information.

D. Industrial District and Industrial Areas

1. Size

A total sign area of two (2) square feet for
each lineal foot of building frontage shall be allowed.
If the building has multiple frontage, an additional sign
area of one (1) square foot for each additional lineal
foot of building frontage shall be allowed. The total
area of all signs erected on the lot and building shall
be within the allowable square footage. Where there is
multiple frontage, no more than two (2) square feet of
sign area for each lineal foot of building frontage shall
be allowed to face that frontage.