1680                                     LAWS OF MARYLAND                                 Ch. 817

(2)     It is unlawful for a licensee to advertise falsely, fraudulently or in a
manner likely to mislead the public or to announce his name [and or] AND/OR
institution in any city, commercial, telephone or other public directory in public or
office buildings using display or boldfact type. Such listing may include any
limitation of practice but shall not include any claim of specialization or any
reference to special services or special equipment. It is unlawful to use the title
"doctor" or its abbreviation without further qualifying this title or abbreviation
with the word "veterinary" or "veterinarian" or his professional degree.

(3)    It is unlawful to advertise for patronage by means of handbills, posters,
billboards, circulars, stereopticon slides, motion picture, radio, television,
newspaper, magazine, classified directories, or any other printed publications or
mediums; or by means of flamboyant, glaring or flickering signs; or by means of
any signs containing as part thereof any representation of any animal or any part
of an animal. Lettering on signs, designating hospital, or owner's name or
profession shall not exceed (8) eight inches in height. The Board may promulgate
rules to define and clarify, when necessary, the above prohibitions against
advertising.

(4)    The announcement by a veterinarian of the opening of a practice or a
new office, may include only the name, office, address and telephone number, any
limitation in type of practice, residence address and telephone number for use if
office telephone does not answer, and in addition thereto, the professional degree,
office hours and date of opening of office, and provided further that such
announcement, if published in a newspaper, shall not be published in more than
three issues in the local newspaper, which publications shall be consecutive, and
provided further that such published announcement shall not exceed one column in
width and one and one-half inches (1-1/2") in length.

(5)     It is unlawful for a licensee to hold himself forth as being better
qualified, or equipped in any one or all fields of veterinary medicine, as respects
the skill of the operator, the quality of materials, drugs, medicines, or biologicals
used, or methods practiced either verbally or by advertising.

(6)      Nothing contained herein is construed as preventing the listing of
veterinary hospitals in classified telephone directories under that heading, provided
such listing is under a business classification and provided, further that in such
listing the information provided with respect to the veterinarians maintaining said
hospitals shall conform to the provisions of paragraphs 1 and 2 above.]

(g) Does not conduct his practice in a conformity to the rules prescribed by
the Board for proper sanitary and hygienic methods to be used in the care and
treatment of animals.

[(h) Employs directly or indirectly a solicitor for the purpose of obtaining
patients.

(i) Obtains a fee on the assurance that an incurable disease or diseased
condition can be cured.

(j) Divides fees or charges or has any arrangement .to share fees or charges
with any other person, except on the basis of services performed.

(k) Fails to report promptly to the proper official any dangerous
infectious, or contagious disease.

(1) Fails to report promptly the results of tests when required to do so by
law or regulation.