Marvin Mandel, Governor                       1823

Licensees," to permit, and increase the dollar amount certain
brandowners of alcoholic beverages other than Beer and Malt
Beverages may under certain conditions give, loan, or furnish cer-
tain signs or displays to retailers, to specify the dollar amount of
materials and labor certain brandowners may furnish for the
custom manufacture of such displays and the furnishing by whole-
salers of signs, posters, and display installation services, under
certain conditions, and to reduce the penalty for violation of this
section.

Section 1. Be it enacted by the General Assembly of Maryland,
That Section 110 of Article 2B of the Annotated Code of Maryland,
(1968 Replacement Volume), title "Alcoholic Beverages," subtitle
"Restrictions Upon Licensees," be and it is hereby repealed and
re-enacted, with amendments, to read as follows:

110.

It shall be unlawful for any holder of a manufacturer's or whole-
saler's license, or any one connected with the business of such holder,
or any [other] distiller, non-resident Dealer, brewer, rectifier, blender
or bottler [,] of alcoholic beverages to have any financial interest in
the premises upon or in which any alcoholic beverage is sold at retail
by any licensee, or in any business conducted by such licensee; and
it shall also be unlawful for any such person or any one connected with
his, its or their business, to lend any money or other thing of value,
or make any gift or to offer any gratuity to any retail dealer, and it
shall also be unlawful for any [such person] brewer or beer wholesaler
to furnish any sign, display or other form of advertisement of any
value in excess of five dollars ($5.00), advertising beer or malt bever-
age the products of a particular [manufacturer or] wholesaler[,
distiller,] or brewer[, rectifier, blender or bottler,] to the holder of
any retail license issued under the provisions of this article; and,
except as [above] provided herein, no retail dealer shall accept,
receive or make use of any money, gift, sign or display furnished by
any manufacturer or wholesaler, or any distiller, brewer, rectifier,
non-resident dealer, blender or bottler, or become indebted to any such
person except for the purchase of alcoholic beverages [.] and allied
products purchased for resale. It shall also be unlawful for any manu-
facturer, distiller, non-resident dealer, rectifier, blender or bottler,
or wholesaler of alcoholic beverages other than beer and malt
beverages to furnish any sign, display or other form of advertisement
of value except as hereinafter provided. Signs, posters, placards,
devices, graphic displays, bearing advertising matter or any other
forms of advertising for use in windows or elsewhere on a retail
liquor establishment may be given or furnished to a retailer by a
brandowner who is engaged in the business as a distiller, non-resident
dealer, rectifier, blender, bottler or wholesaler of alcoholic beverages
other than beer and malt beverages provided:

(1)    The utilitarian value is secondary and only incidental to the
value as an advertisement, and provided:

(2)    The total value of any such item furnished by any such above
brandowner for each of its individual brands for use in any one re-
tail establishment at any one time does not exceed the sum of Fifteen
Dollars ($15.00) for each individual brand, and provided: