Marvin Mandel, Governor                            969

(d) Manner of disclosure. Every person subject to this section shall
disclose the total price and the unit price for each item as required
by this section, as follows:

(1)  if the item is conspicuously visible to the consumer by attach-
ment of a stamp, tag or label i) (I) directly on the item itself or on
its packaging, or ii) (II) by display directly adjacent to the item, or
iii) (III) on the shelf on which the item is displayed, or

(2)  if the item is so located that it is not conspicuously visible
to the consumer, or if the item is so located that the price informa-
tion if displayed in accordance with paragraph (1) of this sub-
section would not be conspicuously visible to the consumer, by a
sign or list bearing the price information, such sign or list to be
conspicuously visible to the consumer.

(e) Advertising. No advertisement to aid, promote, or assist
directly or indirectly in the sale of any item for which a unit price

is required by this section, shall state the total price of such item

unless it also states the unit price of such item.

(f) (E) Rules and regulations. At the direction of the Attorney
General, the Division of Consumer Protection may make reasonable
rules and regulations necessary for or as an aid to effectuation of
any provision of this section, AND MAY GRANT TO ANY SALES
AGENCY OR INSTRUMENTALITY EXEMPTION FROM ANY
OR ALL REQUIREMENTS OF THIS SECTION WHEN SUCH
SALES AGENCY OR INSTRUMENTALITY IS UTILIZING A
PROGRAM OF UNIT-PRICING WHICH IS APPROXIMATELY
AS COMPREHENSIVE AS, OR MORE COMPREHENSIVE
THAN, THE PROGRAM OF UNIT-PRICING REQUIRED BY
THIS SECTION. No such rule or regulation shall extend, modify
or conflict with any provision of this section or the reasonable impli-
cations thereof. In addition to any other penalty provided, wilful
violation of any such rule or regulation shall subject the violator to
such penalties as may be applicable under this section for violation
of the provision to which such rule or regulation relates.

(g) (F) Compliance.

(1)  The Attorney General, or the Division of Consumer Protec-
tion at the direction of the Attorney General, may hold a public
hearing whenever twenty-five or more residents of Maryland state
in writing to him within a 15 day period their belief that the actions
of any one sales agency or instrumentality subject to this section
amount to a pattern of non-compliance with any of its provisions.
The person alleged to be in non-compliance shall, upon at least ten
days' written notice, be given an opportunity at the hearing to
demonstrate compliance, or to enter into an agreement to comply
starting on a date no later than sixty days from the date of the
hearing.

(2)  If at the conclusion of the hearing, the Attorney General or
the Division of Consumer Protection finds that a pattern of non-
compliance did in fact exist, he may issue an order requiring the
person responsible for the non-compliance to pay to the State of
Maryland part or all of the cost, direct and indirect, of the hearing
or hearings including the cost of preparing for them.

(3)  If the Attorney General finds that any person has not acted
in accordance with his agreement to comply, pursuant to subdivi-