WILLIAM DONALD SCHAEFER, Governor Ch. 178
Article 2B - Alcoholic Beverages

110.

(a) It shall be unlawful for any holder of a manufacturer's or wholesaler's
license, or anyone connected with the business of the holder, or any distiller,
nonresident dealer, brewer, rectifier, blender or bottler of alcoholic beverages to have
any financial interest in the premises upon or in which any alcoholic beverage is sold at
retail by any licensee, or in any business conducted by the licensee; and it shall be
unlawful also for any person or anyone connected with his, its or their business, to lend
any money or other thing of value, or make any gift or to offer any gratuity to any retail
dealer, and it shall be unlawful also for any brewer or beer wholesaler to furnish any
sign, display or other form of advertisement of any value in excess of [$30] $50,
advertising the beer or malt beverage products of a particular wholesaler or brewer to
the holder of any retail license issued under the provisions of this article. The sign,
display, or other form of advertisement must contain brand identifiable advertising
matter that is prominent, permanent, and equal to the life and value of the utilitarian
character of the advertising item. Except as provided for, a retail dealer may not accept,
receive or make use of any money, gift, sign or display furnished by any manufacturer or
wholesaler, or any distiller, brewer, rectifier, nonresident dealer, blender or bottler, or
become indebted to any person except for the purchase of alcoholic beverages and
allied products purchased for resale. It shall be unlawful also for any manufacturer,
distiller, nonresident dealer, rectifier, blender or bottler, or wholesaler of alcoholic
beverages other than beer and malt beverages to furnish any sign, display or other form
of advertisement of value except as hereinafter provided. Signs, posters, placards,
devices, graphic displays, bearing advertising matter or any other forms of advertising
for use in windows or elsewhere on a retail liquor establishment may be given or
furnished to a retailer by a brandowner who is engaged in the business as a distiller,
nonresident dealer, rectifier, blender, bottler or wholesaler of alcoholic beverages other
than beer and malt beverages provided:

(1) The utilitarian value is secondary and only incidental to the value as an
advertisement, and provided:

(2) The total value of any item furnished by any brandowner for each of its
individual brands for use in any one retail establishment at any one time does not
exceed the sum of $75 for each individual brand, and provided:

(3) The cost of installation of these materials does not exceed that which is
usual and customary in that particular locality.

SECTION 2. AND BE IT FURTHER ENACTED, That this Act shall take
effect July 1, 1990.

Approved April 24, 1990.

- 677 -