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the "cents off" promotion. Cents off labels do not pro-
vide the meaningful price information they propose to
and, in fact, are not price guides at all. Rather, they
serve merely as promotional devices designed to make the
buyer believe he is being offered a bargain, when, actually,
bargains cannot be determined without price comparisons.
One product might trumpet "t) cents off the regular price."
What is the "regular price" for such a product is not
clear or really determinable at all.
Another problem which stymies the consumer-
shopper is thelack of uniform, reasonable, appropriate
weight standards to facilitate comparative shopping: Which
I is the better buy - two 63/4 ounce cans of tuna fish for
63 cents, or one 9 1/4 can for 45 cents?
i There are 71 quantities of potato chips under
three and a half pounds. How would one make a price
comparison without a slide rule?
THE CHAIRMAN: Delegate Finch, the Chair does
not like to interrupt you. We are not under dabate schedule,
and under the rules you have, if you choose to take it,
15 minutes to speak.