964 ADDRESSES AND STATE PAPERS

men were enthusiasm for their products and involvement with their
customers. A person could buy a dozen eggs anywhere, but a person
bought a dozen eggs where he felt he was buying the best dozen eggs
in town — and this depended on the salesman.

My feelings on basic marketing techniques haven't changed much
since that time. As Governor, I believe that the economic develop-
ment of Maryland depends on selling Maryland. Industry settles
where opportunity and optimism are in the air. Our success is meas-
ured by results. Maryland is the second fastest growing state in the
East.

Right now America is in need of some super salesman. We have a
fine product in this country of ours. Yet our image has taken a beat-
ing because we've heard too much about what's wrong with America.
It's time to emphasize what's right with America. We need the posi-
tive salesman's goals — to perfect our service and our product.

ADDRESS TO THE AMERICAN POLITICAL SCIENCE
ASSOCIATION, WASHINGTON, D. C.

September 5, 1968

Almost everybody in public life seems to agree that there is a des-
perate crisis in America's cities. Almost everybody in public life
seems to agree that there is urgent need for action to cope with the
crisis.

This apparent consensus begins to fall apart, however, when we
ask what is the nature of the urban crisis and how do we overcome
it.

Like the blind men, who felt different parts of the anatomy of the
elephant and gave completely different descriptions of the animal,
we tend to mistake a part for the whole, grabbing usually at that
part which is closest to us. The suburbanite is likely to think of the
urban crisis as clogged highways, bad smells, dirt and grime. The
ghetto-dweller may see the problem as one of rats in hallways, falling
plaster, leaking roofs, persistent bill collectors, nosy welfare workers, and
a hostile cop. Parents may be concerned with the problem of dilapi-
dated and overcrowded schools, and of kids who still read at fourth-
grade level when they receive their grammar school diplomas. The
urban businessman may focus on the problems of high costs, high