BALTIMORE SYMPOSIUM ON TRAVEL 621

"I am confident though that with the cooperation of our medical
profession, the hospitals, the National Governors' Conference and the
Congress we can resolve some of the present difficulties and have a
program that will provide ample medical care for our indigent citi-
zens within the fiscal resources available to us. "

SPEECH TO BALTIMORE SYMPOSIUM ON TRAVEL

January 17, 1968

It is a pleasure to have an opportunity to address this Symposium
on Travel.

Over the past year, I have been taking a hard look at all aspects of
Maryland's involvement in the travel business, to determine where
we stand and how we can develop more of this business for more of
our Maryland communities, such as Baltimore.

The travel business is highly complex. It is far less susceptible to
precise measurement than other, more traditional industries, such as
steel or chemicals. Nevertheless, we believe that we can and, indeed,
must learn more about its economic anatomy and the degree of Mary-
land's involvement. Specifically, we must determine what the volume
of tourist traffic is, what it produces in the way of income, what other
benefits it provides for Maryland, as well as what problems it might
impose. We must know where our most productive markets are,
what draws some people to Maryland, and what might be keeping
others from coming here. Most important, we must determine, what
kind of investments — both public and private — have to take place
if we are to realize a sustained growth in tourist income.

We have made available to the Department of Economic Develop-
ment funds for a travel study that should provide us with this very
basic information. The Department is now in the final stages of ob-
taining a technical assistance grant from the Federal Economic De-
velopment Agency which should enable us to produce a reliable pro-
file of our tourism potential. With such information, we can proceed
to expand our tourist development program within a framework of
realistic goals.

I am pleased to report that Maryland is definitely moving ahead in
the field of travel promotion. Our Department of Economic Develop-
ment, which in the space of one year has won two national honors