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Executive Records, Governor J. Millard Tawes, 1959-1967
Volume 82, Volume 2, Page 200   View pdf image (33K)
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common courtesy just kind of come naturally to us. And don't think
we don't get a lot of visitors in this state because of it. "Maryland
hospitality" is justly famous from coast to coast. In my opinion we
ought to emphasize plain old-fashioned "hospitality" just as vigor-
ously as we advertise Ocean City, Deep Creek Lake or the Chesa-
peake Bay. I'd like to see signs all over the state, at gas stations,
hotels and restaurants, just saying "Maryland Hospitality"—"Hospi-
tality Week" or "Hospitality Month" if need be—but preferably hos-
pitality all the time.

When the tourist comes home from his vacation, the first question
his friends and family ask is, "Did you have a good time?" It seems
to me that this, in the last analysis, is what the tourist industry is
all about. All of us in Maryland concerned in any way with tourists
must keep this fact uppermost on our minds. We want the visitor
to Maryland to have a good time. And whether he does or not de-
pends on us. It makes no difference whether you camp out, live in
a trailer, or stay at a fancy hotel. You can have a good time—or a
bad time—in all of these places. The kind of time you have depends
almost entirely on the way you are treated by the local people, whether
in hotels, motels, gas stations or just walking down the street.... I
hope those of us in the tourist business in Maryland will never for-
get this fact.

If any proof need be offered regarding the truth of what I am say-
ing, we need only look at the Maryland Pavilion at the New York
Worlds' Fair. Certainly we didn't have the most exotic food. You
could get a much fancier meal at the Spanish Pavilion. Certainly we
didn't have the mot sensational attractions. Our exhibits and movie
couldn't hold a candle to General Motors or Johnson's Wax. And
yet we had one of the most successful pavilions at the fair..., Why?
... simply because people who came to the Maryland Pavilion felt
comfortable and happy in pleasant, congenial surroundings. They
had a good time. And this was not accidental. The Maryland Pavil-
ion was a true reflection of the Maryland attitude at home... and
we'll be seeing lost of tourists here next year because of it.

Now I know that most of you attending this conference today are
good business people, so I don't want to close without mentioning
a few hard facts which I think are important to the development of
the tourist industry.

First, I feel that the principal dilemma facing tourism today in
Maryland is what I call the chicken or egg situation. We've got our

200

 

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Executive Records, Governor J. Millard Tawes, 1959-1967
Volume 82, Volume 2, Page 200   View pdf image (33K)
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