Placing Advertisements
The editor of the Ledger was confident in the importance of his newspaper: the Ledger consistently ran advertisements affirming their role in the African American community.  The editors of the Afro- American, the Ledger, and  later Afro-American Ledger (now the Afro-American) also knew that their pages were great venues for advertisement.  All of these papers encouraged local businesses to place advertisements to ensure that their products received proper exposure in a respectable newspaper. In every  issue of the Afro-American, one could find all of the locations where the newspaper could be purchased.  The newspaper was in demand and the publisher made sure that everyone interested knew where they could pick up the next issue.


Advertisements in the Afro-American

Through the Eyes of the Baltimore Afro-American

Prepared by Jonelle E. Cruse and Chantale J. Joseph, August, 1998.

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