2835
HOWARD COUNTY

6. SHOPPING CENTERS

A FREESTANDING IDENTIFICATION SIGN, STATING THE
NAME OF THE CENTER AND THE MAJOR TENANTS, SHALL BE
ALLOWED. THE MAXIMUM ALLOWABLE AREA OF THE SIGN SHALL
BE DETERMINED INDEPENDENTLY FROM THE SIGN AREA ALLOWED
UNDER SUBSECTION 3.60 1-C-1 FOR BUILDING FRONTAGE, AND
IT MAY BE ONE (1) SQUARE FOOT FOR EACH LINEAL FOOT OF
LOT FRONTAGE OR [[THREE HUNDRED (300)]] TWO HUNDRED
(200) SQUARE FEET OVERALL, WHICHEVER IS SMALLER. EACH
FACE OF A DOUBLE-FACED SIGN SHALL BE CONSIDERED A
SEPARATE SIGN FOR PURPOSE OF COMPUTING THE ALLOWABLE
AREA. IF THE CENTER HAS FRONTAGE ON MORE THAN ONE
PUBLIC ROAD, ONE SUCH IDENTIFICATION SIGN MAY BE
ALLOWED FOR EACH FRONTAGE. THE HEIGHT OF SUCH SIGN
SHALL NOT EXCEED TWENTY-SIX (26) FEET FROM GRADE AT
THE BASE OF THE SIGN; PROVIDED, HOWEVER, AN INCREASE
IN HEIGHT MAY NOT BE ALLOWED TO EXCEED FORTY (40) FEET
FROM GRADE AT THE BASE OF THE SIGN IF IT CAN BE SHOWN
TO THE BOARD OF APPEALS THAT EXCESSIVE GRADE BUILDING
INTERFERENCE, BRIDGE CONSTRUCTION, AND THE LIKE EXIST.

7. ILLUMINATION

ILLUMINATION SHALL BE IN ACCORDANCE WITH THE
RESTRICTIONS SET FORTH IN SUBSECTION 3.608.

8. COMMERCIAL DIRECTIONAL SIGNS

COMMERCIAL DIRECTIONAL SIGNS MAY BE PERMITTED BY

A VARIANCE BY THE__BOARD__OF__APPEALS SUBJECT TO A

FINDING, BY THE BOARD THAT__THE__DIRECTIONAL SIGN__OR

SIGNS ARE NECESSARY FOR THE PUBLIC CONVENIENCE AND ARE

CONSISTENT__WITH__THE INTENT AND PURPOSES OF THIS ACT.

SUCH SIGNS SHALL BE LOCATED ONLY AT ROAD INTERSECTIONS

AND SHALL BE SUBJECT TO THE APPROVAL OF__THE DIRECTOR

OF PUBLIC WORKS OF HOWARD COUNTY, BASED ON CRITERIA
THAT HE SHALL ESTABLISH FOR THE DESIGN AND LOCATION OF

SUCH SIGNS. ALL DIRECTIONAL SIGNS AT A SINGLE

INTERSECTION SHALL BE CONSOLIDATED IN A SINGLE FRAME
OR, IF NECESSARY, IN SEVERAL SUCH FRAMES. THE MAXIMUM

ALLOWABLE AREA OF ANY SUCH CONSOLIDATED SIGN SHALL__BE

TWELVE__(12) SQUARE FEET, AND NO MORE THAN FOUR SUCH

SIGNS SHALL BE PERMITTED FOR ANY SINGLE BUSINESS. THE

CONTENT OF SUCH SIGNS SHALL BE LIMITED TO THE NAME OF

THE BUSINESS, THE PRINCIPAL PRODUCT OR SERVICES

OFFERED, AND DIRECTIONAL INFORMATION.

D. INDUSTRIAL DISTRICT AND INDUSTRIAL AREAS