1282                             Laws of Maryland                      [Ch. 404

110.

It shall be unlawful for any holder of a manufacturer's or whole-
saler's license, or any one connected with the business of such holder,
or any [other] distiller, non-resident dealer, brewer, rectifier, blender
or bottler [,] of alcoholic beverages to have any financial interest
in the premises upon or in which any alcoholic beverage is sold at
retail by any licensee, or in any business conducted by such licensee;
and it shall also be unlawful for any such person or any one con-
nected with his, its or their business, to lend any money or other
thing of value, or make any gift or to offer any gratuity to any retail
dealer, and it shall also be unlawful for any [such person] Brewer
or Beer Wholesaler to furnish any sign, display or other form of
advertisement of any value in excess of five dollars ($5.00), advertis-
ing the Beer or Malt Beverage products of a particular [manu-
facturer or] wholesaler [, distiller,] or brewer [, rectifier, blender
or bottler,] to the holder of any retail license issued under the pro-
visions of this article; and, except as [above] provided herein, no
retail dealer shall accept, receive or make use of any money, gift,
sign or display furnished by any manufacturer or wholesaler, or
any distiller, brewer, rectifier, non-resident dealer, blender or bot-
tler, or become indebted to any such person except for the purchase
of alcoholic beverages [.] and allied products purchased for resale.
It shall also be unlawful for any manufacturer, distiller, non-resident
dealer, rectifier, blender or bottler, or wholesaler of alcoholic bever-
ages, other than beer and malt beverages, to furnish any sign, display
or other form of advertisement of value except as hereinafter pro-
vided. Signs, posters, placards, devices, graphic displays, bearing ad-
vertising matter or any other forms of advertising for use in windows
or elsewhere on a retail liquor establishment may be given or fur-
nished to a retailer by a brandowner who is engaged in the business
as a distiller, non-resident dealer, rectifier, blender, bottler or whole-
saler of alcoholic beverages other than beer and malt beverages
provided:

(A)   The utilitarian value is secondary and only incidental to
the value as an advertisement, and provided:

(B)   The total value of any such item furnished by any such
above brandowner for each of its individual brands for use in any
one retail establishment at any one time does not exceed the sum
of Fifteen Dollars ($15.00) for each individual brand, and provided:

(C)  The cost of installation of such materials does not exceed
that which is usual and customary in that particular locality.

Materials and labor may be furnished by a brandowner for the
custom manufacture of an advertising display not exceeding Fifteen
Dollars ($15.00) which is temporary in nature and has no other
utilitarian value. No manufacturer or non-resident dealer or brand-
owner shall undertake any plan or design which directly or indirectly
results in the purchase of advertising materials or supplies or adver-
tising services by any wholesale or retail licensee; neither shall a
wholesale or retail licensee participate directly or indirectly in any
transaction in which he pays for or shares in the cost for any of
the value of the advertising materials, supplies, services, or mailing
expenses utilized to promote a brandowner's products; nothing
contained herein is intended to prevent a wholesale licensee from
furnishing brandowners, as defined herein, with display materials