48

received with the most grateful acknowledgments,
and executed in a style of typographical ele-
gance, with the utmost accuracy and dispatch,
and upon the most reasonable terms. As no pub-
lication of a periodical nature, will retard
the branch to which they propose to confirm
their attention, they will be the better enabled
to afford general satisfaction.- In the prosecu-
tion of their business, their utmost abilities
and diligence shall be exerted, and by an un-
remitted solicitude to please, they will endeavor
to cultivate the favor of a judicious public.
Their office is furnished with entire new types,
of an elegant impression, and will be appropri-
ated to the execution of cards, blanks, circular
letters, advertisements, book-work, &c. &c. -
and in this understanding they earnestly solicit
the public patronage and encouragement, which
shall be fully merited by the public's

Most obedient, humble servants,
Pechin £ co.⁶⁸

The "company" was apparently a gentleman by the
name of Hyer⁶⁹, who was associated with Pechin at the
time; nothing more has been found concerning him, or
of others who may have backed the publishing venture.

The first publication actually undertaken by this
new printing concern was the Whole. Genuine and Com-
plete Works of Flavius Josephus⁷⁰,an imposing tome
of 727 pages, and embellished with engravings. Pub-
lication was begun in December 1795; the work was
issued in sixty numbers, and delivered weekly to sub-
scribers at one shilling, fourpence halfpenny, each

number to Include one copperplate engraving; and

there was a money back guarantee to subscribers who

68 Federal intelligence November 2, 1795.

69 Ingle, Edward. Op. cit. p. 14.

70 Appendix A. Imprint bibliography item 236.