1 16 Even today, African Americans are not earning their full share of tourism wealth in states like Maryland. When you ?.ook at the tourism industry, few businesses that are African American-owned benefit from the billions of dollars Maryland contributes to the industry. In 1995, I attended the White House Conference of Travel Tourism. I discovered that one of the fastest growing tourist sectors had to do with minorities, especially African Americans. That niche has prompted many to market toward that particular sector. Cities like Atlanta, Detroit, Memphis, and Birmingham began to feature the history of blacks in their advertisements and African American tourism grew. Many of the historical sites are off the beaten path so extra effort must be made to market African American historical sites. Tourism officials have said that there is not sufficient money budgeted to feature these sites, but we, the professionals are saying otherwise. If you go to New York, the names of Harriet Tubman and Frederick Douglass are icons. We should make the effort to invest in advertising these sites in Maryland. If you look at the lingering effects of slavery—how do you tell the story so it can have a