The editor of the Ledger was
confident in the importance of his newspaper: the Ledger consistently
ran advertisements affirming their role in the African American community.
The editors of the Afro- American, the Ledger, and
later Afro-American Ledger (now the Afro-American) also knew
that their pages were great venues for advertisement. All of these
papers encouraged local businesses to place advertisements to ensure that
their products received proper exposure in a respectable newspaper.
In every issue of the Afro-American,
one could find all of the locations where the newspaper could
be purchased. The newspaper was in demand and the publisher made
sure that everyone interested knew where they could pick up the next issue.
in the Afro-American
the Eyes of the Baltimore Afro-American
Prepared by Jonelle E. Cruse and Chantale J. Joseph,
Copyright December 04, 2001 Maryland State Archives